Star forward for the U.S. Women’s National Team and San Diego Wave FC, Alex Morgan, announced her partnership and investment with Soccer Post, a new soccer retail store in San Diego at their Solana Beach location in front of local children in the soccer community.

Soccer Post has chains across the country and has opened up two stores in San Diego, including one in Solana Beach and another in Chula Vista, in 2023. The store sells different kinds of soccer equipment, including jerseys, cleats, balls, and gloves. 

Morgan said that when she was growing up, she would go to stores like the Soccer Post with her dad feeling like “a kid in a candy store,” and helped foster her dreams of one day becoming a professional soccer player. 

“My family means everything to me. They’re the reason I’m here today. My parents were the ones when I said I wanted to be a professional soccer player at seven years old when there was no professional league going on,” Morgan said. “Women’s sports were not as embraced and appreciated as it is today, and they didn’t try to push me into another direction. They said, ‘Okay, we’re going to make it happen.'” 

A percentage of all proceeds during this summer’s 2023 FIFA Women’s World Cup will go to the Alex Morgan Foundation, whose mission is to “Create equity on the field and off,” according to its website. Morgan established the foundation in 2023 and has committed to supporting other local charities and already donates a portion of tickets from every San Diego Wave home match to a local girl’s soccer team. 

“The (San Diego) soccer community, which I’ve learned over the last year and a half, is special. It reaches far; it’s a community that wants to support each other,” Morgan said. “It’s a really cool thing we’re building here; just to see what has already existed in the city of San Diego for so long and now being a huge part of it is pretty great.”

Morgan said the FIFA World Cup is at the front of her mind as players who are selected to the USWNT roster will be told on Thursday, June 15, whether they will be a part of the squad going for a three-peat in Australia and New Zealand. 

“I have to be in two mindsets right now. At this moment, we’re at the top of the league in the NWSL. We want to stay that way. We have a huge rivalry weekend ahead of us playing Angel City,” Morgan said. “All I want to do is be in peak form going into the World Cup, so I think this weekend is going to be a huge one for us. 

Angel City FC joined the NWSL as an expansion team last year, like the San Diego Wave, but were much less successful finding themselves outside of the playoffs and are have an unsuccessful 2023 campaign despite the addition of marquee players such as Alyssa Thompson and Julie Ertz. The Athletic also reported on Wednesday night that the head coach of Angel City, Freya Coombe, was fired as the team is in 11th place halfway through the NWSL season.  

That game will take place at Snapdragon Stadium on Saturday, June 17. The upper deck will be open for the second time this season in Mission Valley, and tickets are still available for as low as $10. 

“My ties with soccer now will outlast my playing career, and I just love seeing the next generation come here today and feel a little more inspired,” Morgan said.

Abraham Zepeda

Abraham Zepeda is a bilingual Chula Vista Native covering the Tijuana Xolos for EVT. He spent the summer of 2022 covering San Diego Loyal SC and San Diego Wave FC. He is also currently a student at the University of Oregon pursuing a degree in journalism.